AI Qualification, Catalogue Automation & Dealer Routing
Qualifying ₹3 Lakh+ B2B Opportunities Before Sales Steps In
Industry
Ceramic / B2B
Solution
AI Qualification · Catalogue Automation · Dealer Routing
Key Results
1,000+ Box Opportunities · ₹3 Lakh+ Order Value · 2 Lead Sources
Ceramic / B2B
The Challenge
Lead sources: IndiaMART + Instagram / Meta
For a high-volume ceramic vendor, not every enquiry deserves the same sales effort.
The business primarily values large opportunities involving approximately 1,000+ boxes or ₹3 lakh+ order values.
The WhatsEase solution
Centralized intake and value-based qualification
IndiaMART and Meta leads can enter a centralized workflow where quantity and value are evaluated. High-value prospects continue through the detailed sales journey while smaller enquiries can be tagged separately.
Centralized Lead Intake
Bring IndiaMART and Instagram/Meta enquiries into one structured workflow.
Value Qualification
Evaluate quantity and potential order value before involving the sales team.
Dealer Routing
Use geographical context to assign qualified prospects to a regional dealer.
Requirement collection
Build a detailed tile requirement in WhatsApp
Qualified customers move through a guided WhatsApp flow. Relevant catalogues can then be shared according to the customer's requirements.
- Quantity
- Tile category
- Size
- Finish
- Packing requirements
Regional routing
Match each qualified prospect with the right dealer
Geographical information can be used to route prospects toward the appropriate regional dealer.
The CRM retains lead source, geography, qualification information and dealer assignment.
Business impact
Prioritize the opportunities that matter most
The objective isn't simply to automate more messages.
It's to help the sales team prioritize the opportunities that matter most.
Qualify high-value B2B leads before your sales team gets involved.
High-value B2B qualification