B2B Portal Aggregator
WhatsEase pulls every buyer enquiry from your B2B portals through official APIs, filters out the noise, routes it to the right rep and fires a personalised WhatsApp message before your competitor even sees the lead.
The problem
Manufacturers and traders spend lakhs a year on IndiaMART and TradeIndia subscriptions — and still lose most enquiries to slow, manual follow-up.
The same IndiaMART buyer is sent to 5–7 sellers. Whoever replies first on WhatsApp usually wins the order.
Portal leads land on the owner’s app. The sales team cannot see, reply, quote or follow up on them.
Reps download Excel sheets, copy numbers and type the same intro message 80 times a day.
Retail buyers, wrong cities and irrelevant products eat up time that should go to bulk buyers.
How it works
Paste your IndiaMART CRM key and TradeIndia API credentials. No developer, no code.
Every new enquiry is pulled in real time with buyer name, product, quantity, city and message.
Rules drop junk, tag priority and route each lead to the right rep by product, region or availability.
A personalised template with your catalogue goes out instantly. The AI agent takes it from there.
Features
Seven connected capabilities that turn paid portal enquiries into qualified WhatsApp conversations.
IndiaMART and TradeIndia enquiries flow into WhatsEase via official APIs, de-duplicated by phone number.
Approved templates personalised with buyer, product and city fire the second a lead arrives.
Stages, follow-up dates, notes, tags and full enquiry history for every buyer in a visual pipeline.
Filter by product, quantity, city, state and buyer type. Keep bulk buyers, park the rest.
Round-robin or rule-based assignment, role permissions and manager visibility across every rep.
Replies 24×7, asks qualifying questions, shares catalogues and scores leads before handing off.
Every portal, website and social lead in one shared WhatsApp inbox with source tags and context.
Lead filtration
Set rules once and every incoming portal lead is scored, tagged and routed — or quietly parked — before anyone touches it.
Team module
Distribute portal leads across your sales team with rules that match how you actually sell, and give managers full visibility.
AI agent
The WhatsEase AI agent replies in seconds, asks the questions your best rep would ask, and hands over hot leads with full context.
Universal inbox
No more switching between the IndiaMART app, TradeIndia dashboard and personal phones. Every conversation lives in one shared workspace.
Built for B2B India
Route machinery and component enquiries by product line and plant capacity.
Prioritise international buyers and reply with FOB/CIF pricing instantly.
Filter by minimum order quantity and share live price lists on WhatsApp.
Capture grade, quantity and application details before the first call.
Send fabric catalogues and sample requests the moment a buyer enquires.
Assign fittings, valves and tools leads to the right specialist rep.
Qualify project buyers by site location, quantity and timeline.
Book site visits and technical calls straight from the WhatsApp chat.
Before vs. after
| Workflow | Manual process | With WhatsEase |
|---|---|---|
| Lead capture | Download Excel from each portal | Auto-synced via official APIs |
| First response | Hours, sometimes next day | Under 60 seconds on WhatsApp |
| Lead quality | Every lead treated the same | Rule-based filtration & scoring |
| Distribution | Forwarded on personal WhatsApp | Round-robin & rule-based routing |
| After hours | Leads wait until morning | AI agent qualifies 24×7 |
| Visibility | Scattered across phones | One universal inbox for the team |
FAQ
Can't find what you're looking for? Email our team.
It is a WhatsEase feature that connects your IndiaMART and TradeIndia seller accounts through their official lead APIs. Every new buyer enquiry is pulled into WhatsEase automatically, filtered, assigned to the right salesperson and greeted on WhatsApp within seconds.
Paste your IndiaMART CRM API key and TradeIndia lead API credentials into the Integrations screen. WhatsEase validates them, runs a historical sync and then keeps polling for new leads around the clock. Setup takes under five minutes and needs no developer.
Leads are typically synced and messaged in under 60 seconds from the moment the buyer submits an enquiry on the portal. You choose the approved WhatsApp template, and it can be personalised with the buyer name, product, quantity and city.
Yes. Build rules on product keyword, city, state, quantity, buyer type and lead source. Leads that match can be auto-assigned and messaged, while leads that do not can be tagged, parked for review or excluded from campaigns completely.
The Team module supports round-robin, region-wise, product-wise and availability-based assignment. Managers see every lead and conversation, while reps only see what is assigned to them, controlled with role-based permissions.
The WhatsEase AI agent replies to buyers instantly, asks qualifying questions such as quantity, delivery location and timeline, shares catalogues and scores the lead. Hot leads are handed to a human rep with the full context already captured.
Yes. The universal inbox brings IndiaMART, TradeIndia, ExportersIndia, website, Facebook and Instagram leads into one shared WhatsApp inbox with source tags, notes, assignment and complete customer history.
No. WhatsEase de-duplicates by phone number and merges repeat enquiries into the existing contact, so your team sees one buyer with a complete enquiry timeline instead of scattered duplicates.
Book a 30-minute walkthrough. We'll connect your IndiaMART or TradeIndia account live and show your first lead landing on WhatsApp.