Case Study · Logistics

Booking, Tracking, Rate Queries & Customer Support

Building a Multi-Branch Courier Operating System on WhatsApp

Industry

Logistics

Solution

WhatsApp-First Workflow · ITD API Integration

Key Results

7 Connected Locations · 3 Languages · ITD API

Logistics

The Challenge

A multi-branch courier operation receives booking requests, pricing questions, tracking requests and complaints every day.

The operation covered locations including:

Ahmedabad
Navsari
Surat
Bardoli
Valsad
Vapi
Mumbai

The WhatsEase solution

A WhatsApp-first workflow connected to the ITD API

WhatsEase brings booking, tracking, rates and support into a WhatsApp-first workflow connected to the courier company's existing ITD API.

Automated Booking & Tracking

Bookings can generate tracking numbers automatically. Customers receive confirmation and tracking information through WhatsApp while information synchronizes with the existing courier system.

Rate & Serviceability Queries

Customers can check estimated rates and whether service is available for their destination.

Missed Call → WhatsApp

Customers can initiate contact through a missed call and continue through a structured digital conversation in WhatsApp.

Multilingual AI Support

The bot supports Gujarati, Hindi and English, answers common questions, checks serviceability and routes complaints.

Rate enquiries

Estimate rates from shipment context

Rate estimates can account for the key factors that determine courier pricing.

Destination country
Economy / Express service
Weight
Pincode

Centralized CRM

Visibility across customers and branch operations

Customers
Bookings
Payments
Complaints
Branch workloads

Business impact

One operating layer for logistics conversations

Instead of bookings and support being fragmented across calls and individual chats, WhatsEase creates a more centralized operating layer.

Bring logistics conversations and operations together on WhatsApp.

WhatsApp-first logistics