Turning Study-Abroad Leads Into Stage-Based WhatsApp Journeys

The Challenge

Study-abroad prospects don't all need the same information at the same time.

A student researching countries has different needs from someone preparing documents or getting ready for counselling.

Generic broadcasts make it difficult to nurture these leads effectively.

The WhatsEase Solution

Leads from multiple acquisition channels can enter one WhatsApp-first system.

Sources include:

• Advertising
• Webinars
• Website forms

Segmented Communication

Students can receive communication based on their stage and interests.

Campaigns can include:

• Program updates
• Country-specific alerts
• Application information
• Checklist reminders

Customer Journey

Business Impact

The workflow is intended to reduce dependence on generic email blasts and help move serious applicants toward counselling and application stages more efficiently.