Turning Generic WhatsApp Enquiries Into Purchase-Ready B2B Requirements

Industry

B2B Manufacturing

Solution

Guided Enquiry · Quotation Automation

Key Results

4 Product Categories · 6 Quotation Inputs · CRM Handoff

B2B Manufacturing

The Challenge

Manufacturing enquiries often begin without enough information to provide a useful quotation.

“What bags do you have?”

The sales team then has to manually collect product type, dimensions, quantity, GSM, printing requirements and intended use.

The WhatsEase solution

A guided B2B enquiry journey

WhatsEase created a guided enquiry journey across Keshav Bags & Fabrics' core product categories.

D-Cut bags

Box bags

BOPP bags

Custom stitched bags

The AI workflow answers common MOQ and pricing questions and helps buyers identify suitable sizes based on their business requirements.

Guided quotation

Capture every detail sales needs

Bag Type→Size→Quantity→Printing Requirement→Business→Use Case

Example purchase-ready requirement

1,000 D-Cut 14×19 bags, 60 GSM, with logo for a ladies boutique.

CRM handoff

Sales starts with the requirement already available

The structured requirement enters WhatsEase CRM.

Human representatives can then start their conversation with the customer's requirements already available instead of repeating basic discovery questions.

Business impact

A cleaner B2B sales handoff

“What are you looking for?”

“We understand your requirement. Here's the next step.”

That reduces repetitive Q&A and creates cleaner B2B sales handoffs.

Turn vague enquiries into structured quotation opportunities.

Guided B2B enquiries