Case Study · Spices / FMCG

Dynamic Pricing, Ordering & Repeat-Sales Automation

Turning WhatsApp Into a Bilingual AI Sales Assistant for FMCG

Industry

Spices / FMCG

Solution

Bilingual AI · Dynamic Rate Cards · Repeat-Sales Automation

Key Results

2 Languages · Live Dynamic Pricing · 4 Customer Segments

Spices / FMCG

The Challenge

A regional spices business receives recurring pricing questions, while retail customers and bulk buyers need different buying journeys.

“What's today's chilli price?”
“What's the price for 1kg turmeric?”

The WhatsEase solution

A bilingual assistant connected to live pricing

WhatsEase acts as a bilingual conversational sales assistant connected to live pricing information maintained through Sheets or Excel.

Bilingual AI Support

Help regional customers interact in the language most comfortable for them.

Dynamic Rate Cards

Customers can request current prices through WhatsApp instead of waiting for manual checks and responses.

Repeat-Sales Automation

Use customer context to support daily updates, campaigns and timely reorder reminders.

Buying journeys

Browse, order and pay in WhatsApp

Retail journey

Browse, order and pay in WhatsApp

Browse catalogues
Explore products
Place orders
Pay using UPI/Razorpay
Receive receipts/invoices

Bulk buyer journey

Dedicated quotation flows for larger quantities

Hotels and larger buyers can follow a purchase journey tailored to their order size.

5kg
10kg
25kg

Customer segmentation

Relevant journeys for every customer type

Retail
Hotel/Bulk
Online
Walk-in

Retention

Keep customers engaged after the first order

Daily rates
Festival combinations
Recipes
Reorder reminders

Business impact

From repetitive price questions to repeat sales

WhatsEase turns repetitive pricing enquiries into an automated sales and retention journey while allowing different customer types to receive relevant experiences.

Turn everyday WhatsApp enquiries into repeat FMCG sales.

Conversational FMCG sales with WhatsEase.